Datenschutzerklärung
Privacy Policy
Last updated: May 8, 2026
Alpha Priceless® operates this store and website, including all related information, content, features, tools, products, and services to provide you with a personalized shopping experience (the “Services”). Alpha Priceless® is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, purchase from, or otherwise interact with our Services. If there is any conflict between our Terms and Conditions and this Privacy Policy, this Privacy Policy shall prevail regarding the collection, processing, and disclosure of your personal data.
Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your information as described herein.
What Personal Data Do We Collect?
When we use the term “personal data,” we refer to information that identifies you or can reasonably be linked to you.
Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect the following categories of personal data:
- Contact information, including your name, billing address, shipping address, phone number, and email address.
- Payment information, including payment method details, transaction details, payment confirmations, and billing information.
- Account information, including username, password, preferences, and account settings.
- Transaction information, including products viewed, added to cart, purchased, returned, exchanged, or canceled.
- Communications with us, including customer support inquiries and messages.
- Device information, including browser type, IP address, device identifiers, and network connection details.
- Usage information, including how and when you access and interact with the Services.
Sources of Personal Data
We may collect personal data from the following sources:
Directly from you
For example, when you create an account, place an order, contact us, or otherwise provide information directly to us.
Automatically through the Services
For example, through cookies, tracking technologies, and your interactions with our website and Services.
From service providers
For example, payment processors, shipping providers, analytics providers, and cloud storage services.
From business partners and third parties
Including advertising and marketing partners.
How We Use Your Personal Data
We may use your personal data for the following purposes:
Providing and improving the Services
Including order processing, payment handling, shipping, account management, returns, exchanges, customer support, and improving your shopping experience.
Marketing and advertising
Including sending promotional emails, SMS messages, and displaying personalized advertisements based on your interactions with our Services.
Security and fraud prevention
Including account authentication, fraud detection, security monitoring, and protecting our Services and customers.
Communication
Including responding to inquiries, providing support, and maintaining communication regarding your orders or account.
Legal obligations
Including compliance with applicable laws, legal processes, regulatory requests, and enforcement of our policies and Terms.
Sharing of Personal Data
We may share your personal data with third parties under certain circumstances, including:
- Shopify and service providers who help operate our business (payment processing, shipping, analytics, customer support, cloud storage, etc.).
- Marketing and advertising partners for personalized advertising purposes.
- Affiliates and business partners.
- Legal authorities when required by law or to protect our rights and Services.
- Third parties when you provide consent or request a specific service.
Relationship with Shopify
Our store is hosted by Shopify, which collects and processes personal data to provide and improve the Services.
Shopify may process your personal data in countries outside your country of residence. To learn more about how Shopify handles personal data, please review the Shopify Consumer Privacy Policy:
Third-Party Websites and Links
Our Services may contain links to third-party websites or platforms. We are not responsible for the privacy practices, security, or content of such third-party services.
Children’s Privacy
Our Services are not intended for children. We do not knowingly collect personal data from individuals under the age required by applicable law.
If you believe a child has provided us with personal information, please contact us so we can remove the data.
Data Security and Retention
We implement reasonable security measures to protect your personal data. However, no method of transmission or storage is completely secure.
We retain personal data only as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements.
Your Rights
Depending on your location, you may have certain rights regarding your personal data, including:
- Right of access
- Right to correction
- Right to deletion
- Right to data portability
- Right to object to processing
- Right to withdraw consent
- Right to opt out of targeted advertising
You may exercise your rights by contacting us using the details below.
International Transfers
Your personal data may be transferred to and processed in countries outside your country of residence.
Where required, we rely on appropriate legal safeguards such as Standard Contractual Clauses approved by the European Commission.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time for operational, legal, or regulatory reasons. Changes will be published on this page together with the updated revision date.
Contact
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:
Alpha Priceless®
Yennifer Alvarez Dominguez
Bergstrasse 4
2540 Grenchen
Switzerland
Email: infoalphapriceless@pm.me
Phone: +41 76 457 55 54